Recently, Luckin Coffee took the lead in launching two limited-edition iced drinks in Guangzhou and Shenzhen—Light Coffee Lemon Tea and Light Coffee Coconut Water—highlighting a refreshing tea-coffee concept with added raw coffee liquid and low caffeine. However, after the new products launched, the 19.9 yuan price and bland taste quickly sparked heated discussion among consumers. Many Guangdong netizens said bluntly that the taste of this drink is not much different from bottled lemon tea from convenience stores, yet it costs nearly twice as much, which is really hard to accept. Some even complained that ice cubes filled almost half of the extra-large cup, making them feel they had spent money on nothing. At the same time, Luckin fans in other cities expressed dissatisfaction with the regional-limited strategy and called for a nationwide rollout. This controversy over the new products' pricing, taste, and limited-edition strategy—is it a cautious move by Luckin to test the market, or yet another marketing move that disappoints consumers? This article will take you to find out. [more…]

Guangzhou's autumn and winter are warm and pleasant, and Dongshankou is especially a favorite among coffee lovers. This article records the author's two consecutive days of store visits at Front Street Coffee, from the rich sweetness of sun-dried Guatemalan beans to details like the English-style cups and the aroma drifting from the bean roaster, showcasing the unique charm of a specialty coffee brick-and-mortar shop. At the same time, the article also explores domestic purchasing channels and tasting methods for specialty coffee beans, making it suitable for coffee fans who enjoy pour-over and pursue bean quality. If you want to know where to buy specialty coffee beans in Guangzhou, or want to understand what domestic specialty beans are available, this store-visit essay will give you plenty of inspiration. [more…]

Luckin Coffee has once again demonstrated its astonishing speed in launching new products, rolling out six new items in a single day, four of which are city-exclusive, with only the "Slacking Off Coconut Latte" available nationwide. This new product, which adds 0-fat konjac crystal balls to the iced coconut base, has been criticized as old wine in new bottles, yet its catchy name and "slacking off" theme precisely strike a chord with office workers' emotions, sparking widespread discussion on social platforms. Netizens outside the designated cities have complained about being unable to try it, while Luckin's tactic of riding internet buzzwords to drive marketing once again confirms its dual prowess in product innovation and topic creation. Since 2020, Luckin's pace of new product launches has continued to accelerate. In the face of homogenized competition in coffee and tea beverages, whoever can precisely grasp young consumers will seize market opportunities. [more…]

According to an exclusive Bloomberg report, Starbucks is evaluating multiple deal options for its China business, with selling equity and bringing in local partners both under consideration, and it has already informally gauged the interest of potential investors such as private equity firms. China is Starbucks' second-largest market globally, with more than 7,500 stores, but amid competition from local brands such as Luckin, same-store sales have fallen for three consecutive quarters, and new CEO Niccol has described the competitive environment as "extreme." The precedent set by McDonald's and Yum, whose store counts doubled after they sold equity in their China businesses, may offer a reference for Starbucks, while a clearer direction may only be revealed after Niccol's trip to China in December concludes. [more…]

Starbucks recently dropped a major piece of news in the Japanese market: to celebrate 25 years since the brand entered Japan, it launched 47 prefecture-exclusive Frappuccinos in one go, setting a record for the largest single-product launch in Starbucks history. These 47 drinks were designed by local employees based on the specialties and memorable highlights of their respective hometowns, from Hokkaido corn cream to castella coffee cream, with each cup carrying its own unique regional culture. This article will walk you through the creative inspirations behind these limited-edition Frappuccinos, their signature flavors and how they are made, along with release dates and purchase restrictions. [more…]

Starbucks China store count exceeds 6,000, with Shanghai becoming the world's first city to have 1,000 Starbucks stores. The 6,000th store is located at Lippo Plaza on Huaihai Road in Shanghai, positioned as a green store, and has partnered with IP SHANGHAI to launch a city-exclusive beverage called "Shanghai Coffee." At the same time, Starbucks announced its "2025 China Strategic Vision," planning to add 3,000 stores over three years, bringing the total to 9,000. In the face of competition from brands like Luckin and Manner and the trend of price downtrading, whether Starbucks can defend its market position is worth watching. [more…]

During last year's National Day holiday, the original Heytea store in Jiangbianli, Jiangmen, became a hot spot for tourists thanks to its store-exclusive "Cheese Mandarin Pu'er" drink, topping both the total sales and single-store daily sales charts. This year's May Day, the store was once again overwhelmed by consumer enthusiasm—the mini-program showed "1,002 cups ahead waiting to be made," and on May 3, orders surpassed a thousand cups just 12 minutes after opening, with the ordering channel automatically shutting down as many as 7 times that day. The store covers about 20 square meters, yet at peak times as many as 28 employees were working simultaneously, each putting in 13 hours on average, and even the tea brewing machines broke down from overwork. Meanwhile, reports suggest that "Cheese Mandarin Pu'er" may be rolled out at stores nationwide in the future, meaning Heytea fans may no longer need to make a special trip to the original store. This article is compiled from Coffee Workshop, giving you a look at the real situation of this unusual store's order surge and the true state of its employees. [more…]

In the world of specialty coffee, there is one name that is almost synonymous with "ultimate"—Ninety Plus, which we commonly call 90+. What makes it stand out to coffee professionals worldwide? The hard metric of scoring above 90 points in SCAA cupping is only the starting point; what is truly astonishing is its complete control from seed to cup: the exclusive Profile Processing production system, its own Gesha estate in Panama, and a unique system that uses flavor symbols instead of traditional processing method labels. This article gives you a systematic understanding of 90+'s brand core, grading logic, and flavor philosophy, along with practical brewing suggestions from Front Street Coffee for brewing 90+ Candor. [more…]

Recently, rumors circulating on social media that Starbucks will collaborate with Disney in April have excited Starbucks fans in China. Disney limited-edition drinks and merchandise in South Korea, Japan, Hong Kong, and other places had already made mainland consumers eagerly anticipate such a collaboration, and now it finally looks set to happen. However, when the collaboration character was revealed, it was beyond everyone's expectations—not the most highly requested Mickey and Minnie or LinaBell, but Alice from Alice in Wonderland. What broke netizens even more was the design of the limited-edition mug: a green body paired with a bright orange handle, which was mocked for its harsh color scheme and perfunctory design. Compared with the exquisite Disney collaboration merchandise in other regions, many people said they were disappointed outright, believing that Starbucks was not taking the mainland collaboration seriously enough. Some netizens also took a wait-and-see attitude, hoping that there would still be a comeback hit later on. [more…]

The globally renowned IP Harry Potter has teamed up with Nayuki for a co-branded collaboration, launching limited-edition drinks and merchandise inspired by the four Hogwarts houses. However, controversy has dogged the campaign since its launch: the Slytherin house's signature drink, a fruit-and-vegetable blend of kale and kiwi, was mocked by fans as tasting like a "potion," while the other three were also criticized for various flaws; the uneven distribution of blind-box transparent cards in the merchandise further led consumers to question store operations. As an experienced co-branding player, Nayuki's performance this time has left many Harry Potter fans disappointed, dealing a double blow to both the campaign experience and brand goodwill. [more…]

Following the opening of public security-themed coffee shops by several police stations in Hangzhou, the fire department has also launched its first "Blue Friend Coffee," offering firefighters free coffee for life with unlimited refills. This coffee shop is dine-in only and does not offer takeout or packaging, aiming to solve the problem of firefighters having to buy drinks at their own expense year-round and to create a more convenient and healthy space for them to rest. This article will walk you through the origins of this series of crossover coffee shops, netizen reactions, and the specific drinks and operational details of "Blue Friend Coffee," while retaining Front Street Coffee's professional recommendations. [more…]

As is well known, single-origin coffee presents different flavor characteristics depending on the variety, origin, processing method, and roast level. Compared with complex flavor descriptions, more people focus on the acidity and bitterness of coffee, and when it comes to espresso, most people tend to prefer the non-acidic or low-acid type, so they want to know which espresso coffees [more…]

On Monday of this week, Chagee launched a five-day limited-time promotion. From March 2 to March 6, consumers could enjoy a buy-one-get-one-free offer on exclusive drinks purchased daily from 9:30 to 10:30 through the "Morning Elephant Good" early-series section of the official mini-program. During the promotion period, 100,000 cups of milk tea were also given away each day for 0.01 yuan through a password-guessing format. The event attracted a large number of milk tea fans right from the start, who raced to grab coupons at the exact time and invited others to join group orders, while buyer show-off posts on social media also helped drive its spread. However, by the third day, users in many places reported that multiple exclusive drinks in the event section showed as sold out and could not be ordered, and that the drink categories available at some stores did not match the eight officially advertised. Some new products were even marked as sold out in the event area while still being available for regular single-item ordering through other channels. Stores explained that materials were being consumed too quickly and that they could only adjust delistings based on inventory, but consumers did not fully accept this explanation. [more…]

On the eve of Halloween, Luckin Coffee launched a limited-edition new product in collaboration with Pingu—the Pumpkin Oat Latte—which attracted many consumers to place orders and try it right away. However, the drink's appearance and taste sparked widespread discussion on social media. Some found the pumpkin aroma rich, while others complained that it was more like a sweet, thick pumpkin porridge, even joking that pairing it with a roujiamo would make a complete breakfast. This article will sort through the formula features of this new product, consumer feedback, and the controversy surrounding holiday limited-edition products, to help you understand why this cup of pumpkin latte makes people both love and hate it. [more…]

Recent news suggests that Manner's only baking store in Wuhan may cease operations on October 30, prompting regret among many local consumers. Since opening in late 2021, this store, located in Wuhan Tiandi, has been one of the earliest Manner outlets in Wuhan and the only local Manner where baked goods can be purchased. Meanwhile, Manner has continued to shrink its baking business this year while accelerating its expansion into third- and fourth-tier cities, and customers have frequently mentioned the issue of understaffing at its stores. Front Street Coffee will also keep following this brand's developments. [more…]

A milk coffee is made up of nothing but espresso and milk, so choosing the right coffee beans and milk is crucial. Not only do different ingredients create differences in flavor, but different ratios also affect the final strength of the coffee. As for what milk is suitable for a latte, let's start with milk—it makes up at least three-quarters of a latte. [more…]

After the renovation of Heytea's Ganzhou Market store in Zhangye, Gansu was completed, the sign was quietly changed to "Yicha," and the QR code for Heytea's mini-program was still posted at the entrance, but the store's information could no longer be found through official channels. From the buzz of check-in photos sparked by the opening of the first store, to the second store remaining unopened for a long time after hoarding was put up, and then to both stores disappearing from the official mini-program, this series of changes was actually related to the rules for distributing city-limited fridge magnets. Now the "Yicha" reopened at the original site has no connection to Heytea officially, and its font has even been questioned by netizens as infringing. Local consumers' expectations were dashed, and they still hope the brand can re-enter Zhangye. [more…]

During the 40th Teachers' Day, Chagee launched an exclusive campaign called "Honor Teachers with Tea, Enjoy Tea on Us," originally intended to pay tribute to the teaching community and enhance brand goodwill. However, after the campaign was rolled out, it sparked widespread dissatisfaction among teachers: limited-edition cards at many stores were quickly claimed, and some stores did not participate in the campaign at all, causing many teachers to make a wasted trip. This article sorts out the specific rules of the campaign in various regions, teachers' real experiences of claiming the offer, and responses from the brand and store managers, to help you understand the ins and outs of this marketing controversy. [more…]

Starbucks recently launched the "Star Student Card" for domestic college students, offering free card activation upon identity verification. Students who spend at least 30 yuan in a single in-store purchase can receive a free coupon for a medium Americano valid for 3 hours, 30 minutes later, along with drink discounts. However, there are quite a few restrictions in the fine print: only one free refill coupon per month, and it must be used within 3 hours by drinking two cups consecutively. Additionally, with Starbucks covering only 15.53% of areas around universities, and affordable brands like Luckin, Cotti, Lucky Cup, and Manner being more cost-effective, whether this student card can truly retain student customers remains to be seen. Front Street Coffee is also continuously monitoring this development. [more…]

The reason why a flat white differs from a latte and a cappuccino lies not only in its delicate, thin microfoam, but more crucially in its base—Ristretto. However, opinions on the web about how to make a Ristretto vary widely, leaving many newcomers baffled. This article, from the perspective of Front Street, systematically sorts out what exactly a Ristretto is, its relationship with Espresso, and the two mainstream approaches to making it: one is to directly limit the yield and extract only the front and middle segments; the other is to adjust the grind finer and control the flow rate to build up concentration. The article will also analyze the pros and cons of each method, and why most coffee shops ultimately choose the former. [more…]